If you’re spending money on Facebook or Google (or any paid traffic platform, for that matter) to generate leads, let me explain an in-depth process…
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Detailed Walkthrough: My Complete 7-Step Facebook & Google Ads Online Lead Generation Formula
Table Of Contents How This Strategy Gets You Results Step One: Introducing The Components You Need Step Two: Your Unique Value Proposition (and hot tips…
Read MoreHere’s Why Marketers Should Constantly Use Website Testing And Feedback Loops (Forever)
In this article, I’ll explain the following: Why it’s critical that you test your website, and listen to your audience The different types of website feedback…
Read MoreFour Commonly Used Digital Marketing Strategy Visualisations
In this article, I’ll demonstrate complex digital marketing visualisations for four common business cases: Service-based or product-based businesses with a complex/long sales cycle Service-based business with a…
Read More“15 Minute Strength Check” For Any Lead Generating Website
In this article, I’ll explain the following: Why some websites that “look good” do not and will not generate leads… and a general remedy for…
Read MoreMy Success Formula: The Psychological Framework I Use To Dial Productivity And Life Satisfaction Up To 11
In this article, I’ll explain the following: The three types of goals you need to achieve success What you should study if you’re serious about…
Read MoreIs Your Digital Marketing Ineffective? Fix It With A Unique Value Proposition And Useful Tactical Derivatives Called Unique Value Statements
In this article I’ll explain the following: What a “Unique Value Proposition” is, and why EVERY organisation needs one to be successful. The materials you’ll…
Read MoreHere’s What A Waste-Free, “ROI Positive” AdWords Search Campaign Looks Like (And How To Optimise One)
In this article, I’ll explain the following: The strategic features of an effective Google AdWords Search campaign The tactical features of an effective Google AdWords…
Read MoreHere’s The Process I Follow When Creating High-Converting Landing Pages
In this article, I’ll explain my process for creating high-converting landing pages. Here’s a table of contents: Consider Your Visitors’ Level Of Awareness Consider The…
Read MoreThe Illusion Of Expertise In Digital Marketing (And How To Identify a Strong Digital Marketer)
In this article I’ll discuss: An irresponsible scenario I see often in the digital industry, and the negative outcome it produces How this scenario applies…
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